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Longhorn Cattle
Bred from the past -- raised for the future
Mission Statement
To provide quality low fat, hormone free, grass fed longhorn beef raised by independent producers.
Who Are We?
The TEXAS LONGHORN COOPERATIVE was established April 13, 2007 by Longhorn Breeders as a Texas Department of Agriculture Licensed Cooperative that is a member-owned and operated not-for-profit organization for the processing and marketing of USDA Inspected, Natural Grass Fed Texas Longhorn Beef. The mission of this Cooperative is “To Provide quality low fat, hormone free, grass fed longhorn beef raised by independent producers.”
The primary purpose of the Texas Longhorn Cooperative (TLC) is to provide a resource by which independent Longhorn producers can supply Longhorns for processing while realizing significantly higher prices per pound for their product than they would receive at local Sale Barns. The TLC functions as the link between the producer and the retail customer via providing packaged cuts of beef direct to the supermarket and other retail outlets, thereby eliminating the “middleman” from the rancher to consumer chain.
A USDA Approved “100% Natural Grass Fed Beef” Label has been issued. Also, additional USDA Approved Labels for “Grain Fed Longhorn Beef” are expected to be issued in early 2008. These additional labels will further expand the marketing opportunities for Texas Longhorn Breeders.
The TLC was conceived by Longhorn Breeders. This program will work for both small or large producers. The USDA Inspected processing facility is in Malone, Texas. They handle the processing and packaging of the producer’s beef. Each producer is assigned a number to each processed package, assuring that wholesale and retail sales of that producer's beef is paid only to that producer. Packaged cuts are not commingled with those of other producers, with the exception of sausages.
Longhorn Breeders already know about the “low fat and low cholesterol” benefits of Texas Longhorn Beef. One of the goals is to advertise and market Longhorn Beef to non-longhorn people who are seeking a health-conscious, lean diet. Along with the usual cuts of beef, this beef can be supplied in sausages, hamburger, chili meat, and other forms to round out the consumer’s selection. Frozen beef products can also be sold over the internet websites via special shipping containers as some other companies have already done with their meat products. This will significantly expand the marketability of Texas Longhorn Beef.
Where Are We Going?
We are in negotiation with Central Market to carry a complete line of Longhorn Beef in eight stores beginning March of 2008. We also have contacts to sell hides, horns, and skulls to businesses as close as Oklahoma and as far away as New Zealand.
What Are The USDA and FSIS Guidelines for “Natural Grass Fed Beef”?
What Are The Requirements for TLC Membership?
What Are the Costs Involved in The Processing?
Are There Other Benefits or Payments for the Producer?
Yes. Selected hides and horns can be sold through the Coop. There will, of course, be processing charges for hides and head (or) horn mounts which will be charged against the producer’s sale of these finished items if they choose to keep these items.
In the Final Analysis:
Longhorn producers have been consistently low-balled at local sale barns for their live animals sold at auctions, due to “Breed, Hide, Horn” issues. The TLC offers a profitable and viable option for producers to market their Longhorn Cattle as “Beef” direct to the retail consumer without being discounted by the middleman taking all of the beef producers profits. The TLC program provides the producer with “Dollars Per Pound” of packaged weight as opposed to “Cents Per Pound” received on live weights at Sale Barns. It is also an important tool for producers’ use in marketing their non-breeding quality offspring as well as those adult Longhorns that have served their useful purpose in the rancher’s program.
Right now we see with a small amount of cattle that have been processed that the producer can plan on getting up to three times the amount for their cattle versus the sale barn pricing. These prices do not include the voluntary sales of hides and horns. Even after all the processing fees and commissions have been paid, this is a tremendous opportunity to profit by the Longhorn Producer.
For further information and membership forms contact George Slayton at 903-326-4069.
Please click here to download the membership information packet.
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